see the full pin board

Luxury Hotel &
Travel Brand Strategies

Imagine you could 10 x your online reach?

Let us digitally showcase your one-of-a-kind destination like never before…


Are you looking to drive direct bookings? Boost sales? Increase loyalty scheme sign-ups? Create email lead generation? Target the right guests? 

Working only with the best-in-class lifestyle destinations and hotel groups, our talented editorial, design and marketing team creates powerful digital content designed to set you apart from the competition. 

travel copy.jpg

Ways to Work
With Us


Partner with Us


1. Sponsor Content

“Content marketing is the only marketing left.”

Seth Godin

We pride ourselves in being the most beautiful site for curation and discovery of ‘need-to-know’ destinations. Rather than push annoying and overt advertisement, we inspire customers with highly desirable visual content & fresh, inspiring editorial angles. 

This is powerful: 72% of marketers feel that content marketing offers a better ROI than traditional magazine advertising, while 69% feel that it’s more effective than direct mail and PR.

Our aim is to disrupt bland corporate messaging and produce inspirational content which adds value and creates loyalty, desirability, bookmarking and sharing.



Old forms of advertisement (from commercials on television to print ads or even online banner ads) are all important for raising brand awareness but their returns are increasingly minimal. Instead, we like to engage your target customer with exciting gifting incentives and 'dream' competitions. Depending on your budget, we can use this to grow custom KPIs (such as sales, email sign-ups, social media followers & loyalty card subscribers).



While visuals are the new language of the digital era, we fully understand that it is increasingly challenging for luxury travel brands to stay 'top of mind' and find new ways to compete in an ever fragmented and price-determinate market.

Our photo-centric marketing ideas target the next generation of luxury traveller, who's looking at Instagram/fashion/design relevancy of where they stay. Want to create a buzz? Or begin an Instagram spectacle? Let us create bespoke online or offline incentive to suit your needs.   


Partner with us



What is The Chosen Club? 

We are a rapidly growing, luxury-focused, online publication that takes a very high-end approach to the whole top ten idea. Working with influencers, style editors, bloggers, fashion designers; we share the hottest 'need-to-know' places and products of the world’s most stylish people. 

Extending our focus to include luxury hotel and hospitality brands, we are now applying our second-to-none design and marketing skills to showcase exciting lifestyle destinations like never before.


What is your aim? 

We pride ourselves in being the most beautiful site for curation and discovery of the hottest design destinations.

Our key is to target the demographic of people who are now living their lives as content and serve as a new benchmark for cool in the luxury travel world, where Instagramable aesthetics are everything.

Working at a granular level to find your niche, we set you apart from the competition by creating the highest-quality content marketing available.

Our aim is to always remain forward-thinking, ahead of the cultural landscape and so design focused that our ability to tell a brand's story is unparalleled. 


Who Is Your Audience?

Our users are the next generation of luxury traveller, who wants to see only the hottest interiors, destinations and most Instagramable places. 

It is a more empowered consumer than anything ever experienced before, who needs access to more information, full transparency and visuaal content on a whole new level. 


Who’s Your team?

Our design team is young, talented, driven and very visually strong, having worked with fashion brands such as Vivienne Westwood, Christopher Kane and Giles Deacon. 

Led by The Chosen Club Founder and Editor-In-Chief Suzi Boyle (who’s worked with companies such as Net-A-Porter, The Sunday Times Style, Vogue, The Guardian Travel, Home and Comforts Magazine, Nobia Kitchens and The Elle Style Awards), we approach the travel market in a way that is a little bit different from our peers: with an emphasis on beautiful design and high-fashion aesthetics. 

Compiled with the best digital marketing experts out there, we are progressive, ahead of the curve and have a deep understanding of the future of luxury online. 

Why would I pay to be featured?   

For many luxury travel brands this is the most exciting and yet challenging time in history. The breakneck pace of disruption in mobile computing, social media, digital content creation and content delivery has completely altered the way consumers shop for, book, share and ultimately experience travel. 

With more online competition for bookings than ever before, price comparison sites are sadly robbing hotel brands of their luxury images and diminishing what used to be clear: true distinctiveness.

We are on a mission to bring that back by transforming information seeking consumers into customers and creating untapped opportunities for brands to increase sales. 

With beautiful visuals and inspirational content by real fashion/design journalists and influencers, what we deliver is truly individualized and very relevant information to your target customer.

Replacing the concept of an annoying online advertisement, that can cheapen your brand name, we produce the most highly sophisticated, relevant and impactful campaigns.


Can anyone be featured? 

We are first and foremost committed to showcasing hotel and hospitality groups that are leading-edge in the design world. 

To maintain our brand reputation as a carefully curated source, we look partners that show evidence of:

*Authentic and sophisticated service. 
*Loyal/satisfied guests. 
*High-end, luxury lifestyle emphasis. 
*Elegant interiors and amenities. 
*Historic, iconic or original buildings. 
*A unique experience.  
*Distinct attention to small touches.  
*Social media potential. 
*Thoughtful culinary/guest experiences.