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Luxury Hotel &
Travel Brand Strategies

Imagine you could 10 x your online reach and PRESERVE EXCLUSIVITY?

We showcase luxury destinations and services like never before…


Did you know three out of four luxury purchases are now influenced by digital interactions?

Whether you are looking to drive direct bookings, boost sales, increase loyalty scheme sign-ups, create email lead generation or target the right clientele: it is essential to produce a high-quality multi-channel approach.

The Chosen Club is fast becoming the new platform to target the high-end millennial traveller. Working exclusively in the luxury sector, we create powerful digital content designed to showcase and scale exceptional destinations and services around the world.

Contact us for a free strategy session now and hear how to connect your brand in a meaningful way to our premium audience.

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“Content marketing is the only marketing left.”

Seth Godin

The Chosen Club is a powerful online community of like-minded individuals share a passion for style, travel, design and interiors.

Our users want to see only the very best in luxury lifestyle. 60% of people on our mailing list work for high-end fashion brands, banks, real estate firms and media companies. Our audience is roughly 75% female and 25% male, well-educated, earns more than $100,000 per year and and has the clear intent to travel. 

We know what makes them tick. Rather than push annoying and overt advertisement, we inspire our customers with highly desirable visual content & fresh, inspiring editorial angles. 

This is powerful: 72% of marketers feel that content marketing offers a better ROI than traditional magazine advertising, while 69% feel that it’s more effective than direct mail and PR.




We are extending our platform to be even bigger and smarter and have exciting and innovative opportunities available that will allow you to come top of our search for our consumers.

Depending on your  KPIs, we can tailor your partnership to drive sales, email sign-ups, social media followers, loyalty card subscribers and much, much more. 



Do you know marketing materials with beautiful visuals are engaged with six times more than those without?

Want to create a buzz? Or need to produce memorable guides for your guests? Let us create bespoke solution just for you.




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What is The Chosen Club? 

We are a rapidly growing online brand that takes a very high-end approach to the concept of travel curation and destination-inspired top ten lists.

Working with influencers, style editors, bloggers, fashion designers; we share the hottest 'need-to-know' products and places of the world’s most stylish people. 

To maintain our brand appeal, we only accept applications to work with sponsors who are luxury focused and have high-end aesthetics. 


What is your aim? 

We pride ourselves in being the most beautiful site for curation and discovery of the hottest names in luxury travel.

Our aim is always to set our partner brands apart through the highest-quality content and have them seen by the right eyes. 


Who Is Your Audience?

Our users are the next generation of luxury traveller, who wants to see only the hottest interiors, beautiful destinations and most Instagramable places. 

It is a more empowered consumer than anything ever experienced before, who needs access to more information, full transparency and visual content on a whole new level. 


Who’s Your team?

Our design team is young, talented, driven and very visually strong, having worked with fashion brands such as Conde Nast,  Vivienne Westwood, Christopher Kane and Giles Deacon. 

Led by The Chosen Club Founder and Editor-In-Chief Suzi Boyle (who’s worked with companies such as Net-A-Porter, The Sunday Times Style, Vogue & The Guardian Travel), we approach the travel market in a way that is a little bit different from our peers: with an emphasis on beautiful design and high-fashion aesthetics. 

Compiled with the best digital marketing experts out there, our team is progressive, ahead of the curve and have a deep understanding of the future of luxury online. 

Why would I pay to be featured?   

The way consumers shop for, book, share and ultimately experience travel has changed dramatically. 

With more online competition for bookings than ever before, price comparison sites are sadly robbing hotel brands and travel agencies of their luxury images and diminishing what used to be clear: true distinctiveness.

We are on a mission to bring that back by creating visually inspiring content that connects and converts the luxury market in a new way. 

Our beautiful curation and unparalleled content by real fashion/design journalists and influencers replaces the concept of an annoying online advertisement.

Instead of cheapening your brand name with spam, we produce highly sophisticated, relevant and impactful campaigns that connect with meaning and in a highly memorable way.


Can anyone be featured? 

We are first and foremost committed to showcasing hotels, hospitality groups and agencies that are leading-edge in the design and luxury sector. 

To maintain our brand reputation as a carefully curated source, we look partners that show evidence of:

*Authentic and sophisticated service. 
*Loyal/satisfied guests. 
*High-end, luxury lifestyle emphasis. 
*Elegant interiors and amenities. 
*Historic, iconic or original buildings. 
*A unique experience.  
*Distinct attention to small touches.  
*Thoughtful culinary/guest experiences.