Fashion and lifestyle blogger, Serena Goh has one of those compelling Instagram accounts (@theserenagoh) that transports you into her world of food, fashion and beautiful design. Minimalistic and airy in style, she’s caught the attention of big brands from Vanity Fair to Rebecca Minkoff and is certainly a name to watch. Originally from California, ‘the energy’ of NYC has inspired her to call the city home for almost a decade now. With beautiful skyscrapers and gorgeous food haunts making the perfect backdrop for her styling and photography, we asked Serena to exclusively share her little black book of secrets. Here's where Serena eats, shops, parties and plays in the city.


The Metropolitan Museum of Art

Spanning 6000 years of history, it’s impossible not to leave The Met feeling completely creatively inspired. I love browsing The Costume Institute's collection of costumes and accessories (there's over 35, 000 pieces), it is total fashion heaven.


San Remo’s

Soho’s new on-trend eatery is named after the old iconic West Village restaurant that was owned by the mafia and attracted the likes of Jack Kerouac and Allen Ginsberg. Coffee shop by day, bar at night, there’s an on-point selection of Italian small plates too.


The New York Edition

Ian Schrader's luxe lifestyle hotel is always buzzing. I’m here a lot for fashion events.


The East Village

With great boutiques, small eateries and more bars than any other part of Manhattan - this area is one of my favorite to while away an afternoon in.


Milk and Cream Cereal Bar

You’ve got to treat yourself, right? A classic weekend hang out, here you’ll find Cinnamon Toast Crunch, Apple Jacks, Lucky Charms ice cream (and some amazing Instagram photo ops too).



On a more healthier note, I’ve never met an acai bowl I didn't like and brunching with good company here is one of my favorite NYC spots.


The Royal Palms Shuffleboard Club

This pic shows me wearing the most practical shoes for a game of shuffleboard. This hidden gem in Brooklyn is $40 per hour to play and so much fun!



Another hidden gem in Brooklyn, this cozy restaurant hand bakes all its own bread and uses locally responsibly sourced ingredients. A new menu comes out every Thursday.


The Surf Lodge.

I spend a lot of my summers in the Hamptons. Since I moved to NYC over nine years ago, it’s hard for me to pass up the opportunity to head out there. Originally built in 1967, this luxe boho boutique hotel is beautifully designed.


The Good Sort

I don't drink coffee often, but when I do, I love the good sort… One of my NYC staples, it’s a vegan, Australian-owned coffee shop with great superfood lattes from tumeric to activated charcoal and algae.