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Growth strategies for luxury home and lifestyle products.


If you could 10x your brand's reach what would it change?


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Want to grow your customer market? Boost sales? Create email lead generation? Inspire and engage a new target market?

Working only with the best-in-class brands and products, our talented editorial, design and marketing team creates powerful digital content designed to showcase and scale the most exciting home and lifestyle products in the world. 


Ways to Work
With Us


Partner With Us

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1. Sponsor Content

We pride ourselves in being the most beautiful site for curation and discovery of ‘need-to-know’ home and lifestyle products. 

60% of people on our mailing list work for high-end fashion brands, banks, real estate firms and media companies. Our audience is roughly 75% female and 25% male, well-educated, earns more than $100,000 per year and and is interested in luxury goods.

Rather than push advertisement, we inspire customers with highly desirable visual content, which creates trust, desirability, bookmarking and sharing. 

This is powerful. 72% of marketers now feel that content marketing offers a better ROI than magazine advertising, while 69% feel that it’s more effective than direct mail and PR.



We are extending our platform to be even bigger and smarter and have a few really exciting sponsorship opportunities available that will allow you to come top of our searchable database.  

Depending on your  KPIs, we can use your listing to drive sales, email sign-ups, social media followers, loyalty card subscribers and much, much more.



Want to create a buzz around your product? Launch your brand in new markets?  Or need more Instagram leverage? Let us create bespoke solution to suit your needs.  

We only work with brands and products we truly believe in and can create impactful introductions, social media buzz or new avenues of sales and distribution on your behalf.  

Our network extends the hottest, most influential buyers and influencers across Australia, USA and UK in home and lifestyle.



Partner With Us



What is The Chosen Club? 

We are a rapidly growing, home and lifestyle-focused, online brand that takes a very high-end approach to the whole top ten idea. Working with influencers, style editors, bloggers, fashion designers; we share the hottest 'need-to-know' products and places of the world’s most stylish people. 

To maintain our brand appeal, we only now accept applications to showcase the most beautiful and inspiring products and collections.


What is your aim? 

We set brands apart from the competition by creating the highest-quality content marketing available.

Our aim is to always remain forward-thinking, ahead of the cultural landscape and so design focused that our ability to tell a brand's story remains unparalleled. 


Who Is Your Audience?

Our online readers are high-net worth, time poor individuals who want to see only the best home and lifestyle finds. They don't have time to trawl online for hours.

It is a more empowered consumer than anything ever experienced before, who needs access to more information, full transparency and photo-centric content on a whole new level. 


Who’s Your team?

Our design team is young, talented, driven and very visually strong, having worked with fashion brands such as Vivienne Westwood, Christopher Kane and Giles Deacon. 

Led by The Chosen Club Founder and Editor-In-Chief Suzi Boyle (who’s worked with companies such as Net-A-Porter, The Sunday Times Style, Vogue and The Elle Style Awards), we approach the home and lifestyle market in a way that is a little bit different from our peers: with an emphasis on high-fashion aesthetics. 

Compiled with the best digital marketing strategists out there, we are progressive, ahead of the curve and have a deep understanding of the future of the market. 


The breakneck pace of disruption in mobile computing, social media, digital content creation and content delivery has completely altered the way consumers shop for, and ultimately experience, the whole process of buying and selecting for their home. 

With more online competition and fragmentation than ever before, to be attuned to the competitive marketplace has never been so important. 

With visuals and inspirational content by real fashion/design journalists and influencers, we are on a mission to expand and raise the profile of beautiful brands globally.

Don't cheapen your brand name, let us create highly sophisticated, relevant and impactful campaigns.


Can anyone be featured? 

We are first and foremost committed to showcasing industry leaders and new brands that we see immense potential in.

To maintain our reputation as a carefully curated source, we look partners that show evidence of being:

*On trend. 


*Boutique, unusual, exciting, heritage or high-end. 

*A trusted/trustable source. 

*Distinct visual appeal.  

*Integrity in how it’s made. Sustainable/eco methods preferred. 

*Designed for a long life-span.